Privacy Statement

In connection with your participation in The Athlete's FoodCoach (hereafter: "FoodCoach,” “we,” “us,” or “our”) will collect personal information of you. This Privacy Statement will explain which Information will be collected and for what purposes we will use the Information.

Table of contents

    Who is FoodCoach? Which personal information is collected by FoodCoach and for which puprose? With whom share Blaco FoodCoach your personal information? Storage of personal information Protection of your personal information Transmission of information to other countries Third-party applications/website What are your rights Changes in this privacy statement Children Questions

1. Who is FoodCoach?

Blanco FoodCoach B.V. (hereafter: Blanco FoodCoach) delivers personalized nutrition advice via an FoodCoach app our website and - if you opted the use thereof - certified professional FoodCoaches ("the Services”). We work together with world class athletes and performance teams (e.g., Team Visma | Lease a Bike, PSV Eindhoven, etc.). Blanco FoodCoach is responsible for the collection, storage, and usage of your data.
Blanco FoodCoach B.V.
KvK 87139227
Het Zuiderkruis 23
5215 MV 's-Hertogenbosch

You may contact us at -

2. Which Information is collected via FoodCoach and for which purposes?

We collect information about you in a variety of ways depending on how you interact with us and our websites, mobile applications, and services, including:

Registration FoodCoach account
You need a FoodCoach account to participate in FoodCoach. If you don't have an account yet, we will ask you to first create a FoodCoach account.

We use the personal information provided, apart from the purposes as discussed in this Privacy Statement, to create your account and to deliver the features of FoodCoach, the Services, or our website. This use of your personal information is necessary for the implementation of an agreement in which you are the party in connection to the usage of the services that Blanco FoodCoach is offering you.

By using the Google Single Sign-On feature in our application, you agree to the collection and use of limited data from your Google account. We collect and store your email address and verified email flag, name, public profile URL, country, language, and time zone, to create and personalize your account. This data is securely stored and used solely for the purpose of enhancing your experience within our application. We do not share your Google data with third parties without your permission. We are committed to complying with Google's API Service User Data Policy and all relevant data protection laws.

The personal information you added while creating a FoodCoach account and personal information you will add later to your account or is added via other functionalities will be stored centrally in the FoodCoach database.

Please note that we only process your personal information in conjunction with our services and we do not intend to market or sell your personal information to any third parties other than in aggregated form. The following provides an overview of the personal information we collect about you and how we use that information.

Types of Personal Information
Primary Purpose for Collection and Use of Personal Information
Contact/account information
We collect your name and contact information when you create an account. We also collect information relating to the actions that you perform while logged into your account.
We have a legitimate interest in providing account related functionalities to our users. Also, we process such information to perform our contract with you.
Nutrition plan information
When you use FoodCoach we collect nutrition plan info [diet routines, date of birth, length, weight, work type, working hours, activity level, language, sleeping hours, allergies, FTP, performance data [geared to the app user and its personal goals, such as losing/gaining weight, carb-loading, participation in challenges, etc.]].
We have a legitimate interest in using this personal information to provide account related functionalities to our users, and to improve our services.

Also, we process such information to perform our contract with you.

Where the personal information consists of sensitive personal information, including diet routines, height, weight, BMI, allergies, FTP request explicit consent from the user.
Personal preferences
When you use FoodCoach we collect personal information on your usage of FoodCoach.
We request explicit consent from our users to use this personal information to build a personal profile on you to present personal promotions, and suggestions (e.g., medals, challenges, etc.) in the FoodCoach app or via third party channels on which promotions and suggestions of FoodCoach and/or third parties are visible (Facebook, YouTube, etc.).
Cookies and First-Party Tracking
We use cookies and clear GIFs. “Cookies” are small pieces of information that a website sends to a computer's hard drive while a website is viewed. See our Cookie Statement for more information.
We have a legitimate interest in making our website operate efficiently.
Cookies and Third-Party Tracking
We may place tracking technology on our website that collects analytics, records how you interact with our website, or allows us to participate in behavior-based advertising. This means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that they can report analytics to us or provide advertising about products and services tailored to your interests. That third party might also collect information over time and across different websites in order to serve advertisements on our website or other websites. See our Cookie Statement for more information.
Where required by law, we base the use of third-party cookies upon consent.
Time zone
When you use one of our Apps we collect your location from the GPS, Wi-Fi, and/or cellular technology in your device to determine your location and the time zone you are in.
We have a legitimate interest in understanding our users and providing tailored services.
Data analytics
When you sign up for one of our mailing lists we process your email address.
We share information about our services with individuals that consent to receive such information. We also have a legitimate interest in sharing information about our products or services.
Mobile Devices
We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website.
We have a legitimate interest in identifying unique visitors, and in understanding how users interact with us on their mobile devices.
Any information that you provide to us via email, through open text fields in FoodCoach or through push notifications on FoodCoach in order to provide feedback or in request for support.
We have a legitimate interest in receiving, and acting upon, your feedback or technical issues.

Although the above describe our primary purpose in collecting your information, in many situations we have more than one purpose. As a result, our collection and processing of your information is based in different contexts upon your consent, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business.

3. With whom shares Blanco FoodCoach your Information

Blanco FoodCoach will only share your personal information with third parties when that is necessary for the implementation of FoodCoach and this is conducted in a careful way, namely companies that provide e-mail communication services for Blanco FoodCoach, companies that conduct analyses regarding your personal nutrition plan and push notification send from the FoodCoach app, e.g., Certified FoodCoaches. With these third parties Blanco FoodCoach has a concluded a processing agreement.

In addition to the specific situations discussed above, we may disclose personal information in the following situations:

4. Storage of personal information

Blanco FoodCoach will not store personal information longer than necessary to realize the purposes for which the personal information is obtained. After you have unsubscribed from FoodCoach your personal information will be deleted or anonymised within 12 months. If you do not use FoodCoach for 2 years, your personal information will automatically be removed of anonymized. In other cases, the personal information will be stored as long as you are registered, unless this is not allowed by law.

5. Protection of your personal information

Blanco FoodCoach attaches great importance to the protection of your personal information. Blanco FoodCoach applies appropriate technical and organisational measures to protect your personal information against loss or against any form of illegal processing.

FoodCoach permit you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.

6. Transmission Of Information To Other Countries

As a result, your information may be processed in a foreign country where privacy laws may be less stringent than the laws in your country. Nonetheless, we take steps to treat personal information using the same privacy principles that apply pursuant to the law of the country in which we first received your information. By submitting your personal information to us you acknowledge that we may transfer, store, and process your information in a country other than your country of residence including, but not necessarily limited to, the United States. If you would like more information, you can contact us using the contact information below. You may also request a copy of any Standard Contractual Clauses we use for the transfer of your data outside of the EEA, which includes the categories of information transferred by contacting us using the contact information below.

7. Third-Party Applications/Websites

For your convenience, we may provide links to websites and other third-party content or services that we do not own or operate. The websites and third-party content to which we link may have separate privacy notices or policies. Please note, we have no control over the privacy practices websites, or services that we do not own. We encourage you to review the privacy policies of any third-party website or application for details about such third party's privacy practices. .

8. What are your rights?

If you want to know which personal information Blanco FoodCoach collects on you, you can request Blanco FoodCoach to send and overview of this personal information. To be certain that the personal information requested concerns really you, we ask you to also send us a copy of a valid proof of identity in which you make the BSN illegible.

If you, based on your overview, want to change, remove, shield or limit the processing by Blanco FoodCoach of your personal information, you can send a new request to the above-mentioned address. Also, in certain situations you are entitled to object or to receive a transfer in a suitable way of your information. If the processing of the personal information is based on your approval, you are entitled to redraw your approval at any moment. The withdrawal of the approval has no influence on the legality of the processing based on approval prior to the moment that this is withdrew.

We will try to respond to each request as soon as possible and in any case within one month time. It may however be necessary to have more time to respond. If this is the case, we will inform you on this at the end of the first month. The extra time will not be more that two months. The request can be filed via

Please note, not all of the rights described above are absolute, and they do not apply in all circumstances. In some cases, we may limit or deny your request because the law permits or requires us to do so, or if we are unable to adequately verify your identity. We will not discriminate against individuals who exercise their privacy rights under applicable law. If you disagree with our denial of a request, you may appeal our decision by contacting us with the subject line “Appeal.”

9. Changes in this Privacy Statement

This Privacy Statement can be altered. In case of significant changes that can have a substantial impact for you, we strive to directly inform you on this. The last version of this Privacy Statement is dated December 21, 2023.

10. Children

Our websites and online services, including FoodCoach, are not intended for children under the age of 18, without parental consent. Children under the age of 18 should not provide their personal information to us.

11. Questions?

In case you have questions regarding this Privacy Statement you can send an email message to
If you are not satisfied with our response, you may also lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at