How FoodCoach improved member engagement at Optisport Warnsveld
“Since we started working with FoodCoach, we've noticed athletes visiting the gym more frequently.” says Lesley Meyer Optisport Manager Warnsveld.
Improved engagement to the gym
Gym owners and fitness coaches know one thing for sure: when members feel better, perform better, and see real progress, they show up more often, and stay longer. But helping athletes achieve those results requires more than great training sessions. It requires nutrition that supports their goals, without adding workload or complexity for the coach. That’s exactly what Optisport Warnsveld discovered when they introduced FoodCoach.
Focus on coaching, not calculating
Coaches are often stretched thin. Tracking individual energy needs, daily intake or are not able to focus on nutrition at all. FoodCoach removes that burden completely. “The app provides clear guidance, which allows me as a coach to focus on coaching, motivating, and explaining the tool,” says Lesley Meyer. This increases athletes’ awareness, motivation, and supports long-term behavior change.
Lesley particularly values the dynamic nutrition planning. “With the recalculation of energy needs, the plan stays flexible and gives athletes the chance to improve every meal, step by step.” He adds: “FoodCoach does the work for me, it calculates daily energy needs based on each athlete’s specific requirements. The challenges and focus plans make it easy to highlight one nutrition topic at a time, such as hydration, pre-training fueling, or guidance towards events like Hyrox or Fitrace.”
Better insight. Less effort
Athletes experienced clear benefits: they gained better insight into their nutrition, felt more energised during workouts, and noticed improvements in their overall performance. Features such as personalised recipes, targeted challenges, and automatic energy recalculations based on activity kept them motivated, and even encouraged some to train more frequently.
“This is very important for me as a location manager, because it strengthens member loyalty. When people keep showing up and stay engaged with their workouts and goals, they stay connected to our club.” highlights Lesley.
Extend your coaching
FoodCoach enables coaches to offer personalised nutrition support, even without a nutrition background. Lesley mentions: “It outperforms other apps like MyFitnessPal thanks to its combination of energy needs based on your workouts, structured yet flexible plans, and practical challenges.” “It is a valuable addition to any gym program or lifestyle trajectory, benefiting both beginners and advanced gym members with their specific goals.”
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