Pioneering with Team Visma | Lease a Bike: Writing Sports History
Success in professional cycling isn’t just about training—it’s about precision in every detail, including nutrition. For Team Visma | Lease a Bike, fueling smart has been a game-changer, and at the heart of this revolution lies The Athlete’s FoodCoach.

Primoz Roglic making a picture of himself on the FoodCoach Kitchen Truck
From Vision to Game-Changer: The Birth of FoodCoach
In December 2018, at a high-altitude training camp, Merijn Zeeman and his team launched the first version of The Athlete’s FoodCoach. Designed with elite sports scientists, it replaced spreadsheets and guesswork with a real-time, precision-based nutrition tool tailored to each rider’s exact needs.
For the first time, every meal was weighed, and every calorie was calculated based on body metrics, training load, and recovery needs. Performance chefs then crafted meals to match the plan perfectly. Some riders embraced the precision—others were skeptical. And when the team became the first in pro cycling to weigh every meal during races, rival teams laughed.
But by 2019 and 2020, the results spoke for themselves. It wasn’t just one rider improving—it was the entire team. Performance skyrocketed, and soon, every competitor wanted to know their secret.
Even Apple CEO Tim Cook took notice, highlighting FoodCoach’s role in Team Jumbo-Visma’s success and the cutting-edge tech behind it:
"When Wout van Aert starts cycling as part of Tour de France team Jumbo-Visma, it’s not just his wheels that start winning. Behind, in a follow car, his coaches are tracking everything—leveraging technology to optimize performance."
With FoodCoach’s real-time insights, nutrition became as data-driven as training, unlocking the team’s full potential. The future of performance nutrition had arrived.
Why This Changed the Game
Traditional sports nutrition often relied on general guidelines and athlete intuition. FoodCoach changed that by bringing precision and structure—every meal, every calorie, every nutrient was accounted for.
What made it revolutionary? It didn’t just optimize nutrition—it changed behavior. By leveraging real-time data, IT tools, and expert coaching, FoodCoach made elite fueling strategies scalable and effortless. Riders no longer had to stress about what to eat or how much—everything was calculated, prepared, and perfectly aligned with their training and recovery needs.

“Nutrition is as important as training. The FoodCoach app eliminates guesswork and ensures we’re fueling optimally for every race.”

Personalized plates for every meal of the day
The Triple Crown Triumph
The impact of The Athlete’s FoodCoach on Team Visma | Lease a Bike was undeniable in 2022, a season that will forever be etched in cycling history. The team achieved the unprecedented Triple Crown, winning all three Grand Tours—a feat never before seen in professional cycling.
🏆 Giro d’Italia – Primož Roglič powered to victory. 🏆 Tour de France – Jonas Vingegaard defended his title. 🏆 Vuelta a España – Sepp Kuss triumphed, completing the historic trifecta.
This level of total dominance didn’t happen by chance. It required absolute precision in training, strategy, and nutrition—with FoodCoach playing a key role.
By removing the guesswork from fueling, FoodCoach allowed riders to trust the process, enjoy their meals, and focus entirely on performance. Every meal was perfectly tuned to their needs, ensuring peak energy, rapid recovery, and sustained strength through the toughest races.
The result? Not just individual breakthroughs—but a full team transformation. While rival teams scrambled to understand their secret, Team Visma | Lease a Bike outtrained, outlasted, and outperformed the competition—fueling their way into the history books. 🚴♂️🔥

Winning all three grand tours in one year with Jonas Vingegaard, Sepp Kuss and Primoz Roglic

“With so much to focus on—riding, training, recovering, and meeting all expectations—managing the right nutrition can be an extra source of stress that you can avoid. The FoodCoach app takes that weight off your shoulders by giving you clear guidelines on what and how much to eat throughout the day.”
A true part of the team
In the 2024 Tour de France, FoodCoach proudly joined Team Visma | Lease a Bike as part of their jersey, showcasing the brand to the cycling world during the three most pivotal weeks of the year. Following this success, the partnership will continue in 2025, with FoodCoach featured on the jersey throughout the entire year!
