Successful kickstart with Red Bull-BORA-hansgrohe cycling team as new partner of The Athlete’s FoodCoach
We’re excited to announce that starting in 2025, we have partnered with Red Bull Bora Hansgrohe to elevate the nutrition and performance of their cycling team to new heights! During trainingscamp in Mallorca, Red Bull-BORA-hansgrohe’s riders were introduced to The Athlete’s FoodCoach app, learning how to seamlessly integrate personalised nutrition into their training routines.

Primoz roglic on the bike and Asker Jeukendrup as Director of Sports Strategy
Top-Tier Teams
This isn’t the first time The Athlete’s FoodCoach has made an impact in elite sports. Already used by top-tier teams like Team Visma | Lease a Bike and PSV Eindhoven, the app has proven its ability to turn science-backed nutrition strategies into practical, everyday solutions.
"We are honored to introduce this approach to Red Bull-BORA-hansgrohe. We look forward to developing The Athlete's FoodCoach further together and expanding this method to other sports and future Red Bull projects.” – Robert Jan Koens, Director at The Athlete’s FoodCoach
Through this collaboration, Red Bull-BORA-hansgrohe riders now have access to real-time, tailored nutrition plans that adapt dynamically to their training, racing, and recovery needs. With chefs, and sports nutritionists working together, every meal is designed as an opportunity to maximize performance.

Nutritionists Simone Benedetti (left), Lara van Genechten (middle) and Erica Lombardi (right) with Twan Staring (middle) of FoodCoach team
A Science-Backed Approach to Fueling for Optimal Performance
Elite-level performance isn’t just about training hard, it’s about fueling smart. With the demands of professional cycling growing ever more intense, nutrition is a key factor in ensuring optimal recovery, endurance, and race-day readiness. "Nutrition has become a crucial factor in elite sports—not just for performance, but also for recovery. Small, consistent choices in daily meals lead to big results. This partnership gives us the tools to use nutrition even more effectively, whether during rest periods, training, or competition," - Asker Jeukendrup, Performance Nutrition Expert at Red Bull-BORA-hansgrohe.

Primoz Roglic working with FoodCoach app at Red-Bull-Bora-hansgrohe training camp in Mallorca 2025
Every Meal is an Opportunity for Improvement
By utilizing The Athlete’s FoodCoach app, riders can precisely manage their daily nutrition, aligning their dietary intake with their individual physiological demands and performance goals. This marks the beginning of a long-term performance strategy, ensuring that every rider has the best possible fueling plan before, during, and after every ride. Because every meal is an opportunity for improvement!
As cycling continues to push the limits of human endurance and performance, nutrition remains a key battleground. With The Athlete’s FoodCoach on board, Red Bull-BORA-hansgrohe is ensuring that their riders have every advantage—not just in training, but at the dinner table, too.