Powering innovation with Red Bull Athlete Performance Center
At Red Bull’s Athlete Performance Center (APC), the world’s top experts guide the world’s best athletes. Together with FoodCoach, they’re changing how nutrition supports performance, 365 days a year.
Built with purpose, for people
Every athlete is different. Every sport demands something unique. That’s why Red Bull’s APC searched for a system that could scale elite nutrition without losing the human connection.
“We’re looking for something that really helps the athlete, that is built with the athlete in mind.”
With FoodCoach, as tool we create a new way to coach. A way to give every athlete daily support, wherever they are, 365-days a year.
Smarter fueling. Less effort
Through smart technology and human insight, FoodCoach takes the work out of eating. Bringing peace of mind, enjoyment, and performance back to the plate.
Wherever they go, athletes carry their plan synced to their training and tuned to their day. Turning every meal into a chance to improve.
Asker Jeukendrup, Director of Performance:
“Through smart technology and human insight, we make performance nutrition simple and adaptive. Turning every meal into a chance to improve.”
Coaching that goes further
By removing the daily admin of nutrition, coaches get more time for real conversations, the kind that drive motivation and change. And because FoodCoach adapts to each athlete’s training, context and travel, the support never stops.
“Working with FoodCoach gives me more time to actually coach the athlete and build meaningful relationships.”
From proven elite to global impact
FoodCoach was built for performance, but designed to scale.
“If you can push every meal a little bit better, day after day, athletes will improve.”— Asker Jeukendrup
With Red Bull APC, that philosophy is becoming a global approach spanning endurance, team and action sports.
“From endurance to team sports, to all sports, worldwide.”— Robert Jan, Managing Director FoodCoach
A second wave of innovation
This is more than a partnership, it’s a new chapter in performance nutrition. Together, we’re scaling smart fueling to nearly 1,000 Red Bull athletes across 200+ sports.
From freediving to freestyle motocross. From football to fencing. From Europe to the US. One simple app.
Built with experts.
Used by athletes who can’t afford to guess. Trusted when coaches can’t be there Together, FoodCoach and APC are shaping the future of performance nutrition and proving that the smartest way to eat is also the simplest.
Want to know how it started? Read the story behind our first innovation wave with Team Visma | Lease a Bike