Fuel Your Fitness Goals: The Athlete’s FoodCoach integrates nutrition program in Fitness World
Top performances and a summer body aren’t built in the gym alone, they’re made in the kitchen. That’s why The Athlete’s FoodCoach, NL Actief, and the Dutch Fitness Federation (NLFB) are joining forces to revolutionise how fitness athletes and coaches approach nutrition. With this partnership, we tend to help athletes to train hard and eat smart. With a personal nutrition plan that automatically adapts to trainings and daily reality, athletes will get optimal support on fuelling their dreams.

Director of FoodCoach, Robert Jan Koens (left), shaking hands with director of NL Actief Ronald Wouters
Fuel your body, elevate your game
Athletes know nutrition matters, but making the right choices every day can feel overwhelming. The Athlete’s FoodCoach removes the guesswork. With years of success in elite sports, helping teams like Team Visma | Lease a Bike and PSV optimise their nutrition, the platform is now broadening it’s horizon by expanding to fitness. This collaboration ensures that every coach and athlete, no matter their level, gets access to the same tools that help fuel pros.
Game-changing benefits for coaches and fitness athletes
For fitness coaches, this represents a significant step forward. The Athlete’s FoodCoach program takes care of the complex and time-consuming nutrition plan calculations, so coaches can focus on what matters most: coaching. With more time, coaches can support more athletes and deep-dive on the coaching part.
For athletes, this means no more guesswork. Making it easier to plan and track nutrition and adapt to their training plan and daily reality. With just a few simple adjustments, they can eat smarter and get more out of their workouts. Making every meal a chance to improve, and every bite a step closer to their goals.
Robert Jan Koens, co-founder of The Athlete’s FoodCoach, explains: “This partnership is unique. By truly connecting training and nutrition, we help both coaches and athletes reach new levels of performance in a smart, sustainable way.”

Continuous improvement
An innovative collaboration doesn’t stop at just signing an agreement. The Athlete’s FoodCoach, NL Actief, and NLFB will continuously evaluate and improve the program’s effectiveness. Athletes and coaches will provide ongoing feedback to ensure that the tools and programs are tailored to real-world practice. Regular updates and improvements ensure that the program evolves alongside athletes’ needs. Ronald Wouters of NL Actief emphasizes: “This is a dynamic process. We continue to develop, learn, and grow together with our users.”
You can start today
The fitness industry is changing, are you ready to join? With this powerful collaboration, The Athlete’s FoodCoach, NL Actief, and NLFB are bringing world-class nutrition strategies to everyday athletes. To celebrate this special partnership, we have a special offer for you.