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Digital Marketeer B2C

We’ve proven what works with elite sports. Now we scale to everyday athletes who take performance seriously. You’ll help build our global base of athletes and coaches, turning early interest into real, lasting subscriptions. You know their world, Strava, Zwift, Hyrox, Runna, and the podcasts they trust, and you meet them where they already are. Through relatable, sport-focused storytelling, you help the world discover FoodCoach. You build the engine behind it and you run it every week. Work with partners like Red Bull, Team Visma | Lease a Bike and PSV, sharing real athlete stories that move people to act. You own the channels that drive results like SEO, paid, CRM and more. Turn reach into traction, and traction into growth. This is a builder’s role made for someone who pairs sharp thinking with fast execution.

Image of The Athlete’s FoodCoach
Written by: The Athlete’s FoodCoach, on 14-11-2025
FoodCoach expert with Red Bull APC nutritionist

Our story

We believe the real difference in performance is made in daily nutrition. If athletes push themselves in the right direction and make every meal a little bit better than before, they will improve. Read our story here.

What you’ll do?

  1. Build and manage our global top-of-funnel: create the steady flow of athletes and coaches that drives our subscription growth.
  2. Turn content, reach and stories into actual conversions: from first interest to paid subscription.
  3. Design athlete journeys that scale: from social to app, from curiosity to habit, from trying to fueling every day.
  4. Use podcasts, creators, and authentic athlete moments: reach the athletes who train with intent.
  5. Run and evolve our weekly growth engine that connects traffic, activation, conversion and retention across markets.
  6. Partner with product to tighten onboarding, sharpen activation moments and make our value land instantly.
  7. Own and optimise our digital channels: from SEO and paid to CRM and lifecycle.
  8. Build high-converting campaigns: bring athletes into the app and keep them coming back.
  9. Work with coaches, gyms and partners: turn their reach into real growth.
  10. Launch stories and campaigns with Red Bull, Team Visma, PSV and more: show how elite fueling drives performance.
  11. Experiment fast: test content, formats, audiences and journeys.
  12. Track and improve what matters: CAC, ROAS, retention, conversion.

Start hands-on. Scale with impact. Grow into the lead of our consumer engine.

Your experience

  1. You know how to build and maintain a real growth engine, not just run campaigns.
  2. You’re comfortable owning funnels, fixing bottlenecks and running weekly growth loops.
  3. You understand how to turn reliable traffic into a predictable subscription business, and how to scale that across countries.
  4. You’ve run performance campaigns across SEO, paid and CRM.
  5. You act on data, not guesswork. You test fast and learn faster.
  6. You can build, write and optimise, not just brief others.
  7. You’ve worked on a growing app or digital product, or want to now.
  8. You’ve built growth across markets or are ready to lead that next.
  9. You’re fluent in English; Dutch is a plus.
  10. Bonus: you know the world of sport and health through work, network or deep affinity.
  11. You get energy from working with great partners, like Red Bull or Team Visma Lease a Bike, and turning their reach into impact.
Example of The Athlete's FoodCoach app

Our environment

  1. We’re past the first wins and ready to scale.
  2. With Red Bull, we’re now building the next wave, scaling together across 200+ sports. Now we’re bringing it to the world.
  3. You join a small, product-driven team with global ambition.
  4. You work directly with founders, coaches, and content creators.
  5. You help shape how we grow, who we sell to, how we close, and what we build next.
  6. Fast pace, high trust, zero fluff.

What we offer

You’ll have a true seat at the table in a team shaping the future of performance nutrition, with real ownership where your work directly drives user growth and brand visibility. You'll work on a proven product trusted by elite sports and ready for global scale, creating campaigns with real reach through partners like Red Bull and PSV. All of this happens in a fast-moving, trust-based environment with no politics or noise, and within a hybrid, flexible setup that offers room to grow as we grow.

How to apply

Send your CV or portfolio to: info@theathletesfoodcoach.com
Please include the subject line: Digital Marketeer B2C